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In today’s highly competitive e-commerce market, merchants are seeking efficient and intelligent tools to enhance product presentation and the appeal of marketing content. HuiWa, an AI e-commerce marketing tool launched by Alibaba, is designed to meet this demand.

Website Introduction

HuiWa is an AI tool specifically designed for e-commerce merchants and content creators, offering intelligent image generation and copywriting services. It aims to help users quickly generate high-quality product images and marketing copy, enhancing brand or product market exposure and appeal.

Key Features

• AI Copywriting: Merchants can input product links or IDs, provide product selling points, personas, note topics, etc., and HuiWa will automatically generate suitable marketing copy, such as recommendation copy and viral content rewrites, to increase product appeal and sales.
• AI Model Training: Merchants can upload photos of real models, including close-ups and full-body shots, and HuiWa will train a dedicated AI virtual model based on these photos. AI models can be used to showcase products, reducing the cost of hiring real models for photoshoots.
• AI Product Image Generation: Merchants only need to provide a product image, and the AI can automatically match scenes and generate e-commerce model display images. Even without professional photography equipment and environments, merchants can create professional-looking product images.
• AI Image Processing: HuiWa offers one-click beautification, one-click design, one-click outfit change, one-click watermark removal, image HD repair, and other functions to help merchants optimize product images and enhance visual effects.
• Multi-Scenario Application: HuiWa supports various e-commerce scenarios, such as Xiaohongshu images, Taobao/Tmall/JD e-commerce product main images, AliExpress cross-border e-commerce main images, etc., meeting the needs of different platforms and markets.

Related Projects

HuiWa, along with other AI tools under Alibaba, such as AI copywriting generators and AI design tools, forms a complete e-commerce marketing solution, helping merchants improve efficiency and effectiveness at every stage.

Advantages

By using HuiWa, merchants can significantly reduce marketing costs, improve content creation efficiency, optimize product presentation, and enhance market competitiveness. User feedback indicates that HuiWa’s intelligent features and ease of use have received widespread acclaim.

Pricing

HuiWa currently offers a free trial, with new users receiving 400 computing power upon registration, and existing users receiving 100 computing power per day upon login. The first month of membership is only 9.9 yuan, with the second month returning to the original price of 259 yuan per month.

Summary

HuiWa was launched by Alibaba in 2024, located in China, dedicated to providing intelligent e-commerce marketing tools. Through these innovative features, users can obtain efficient and convenient product image and copy generation services, enhancing brand influence and sales performance.