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In today’s competitive e-commerce market, merchants and content creators face the challenge of continuously improving the quality and efficiency of their marketing content. Huiwa, launched by Alibaba, is an AI e-commerce marketing tool designed to address this pain point.

AI Copywriting

Merchants can input product links or IDs, provide product selling points, personas, and note topics, and Huiwa will automatically generate engaging marketing copy, such as recommendation articles and viral content rewrites, to boost product appeal and sales.

AI Model Training

By uploading photos of real models, including close-ups and full-body shots, Huiwa can train exclusive AI virtual models to showcase products, reducing the cost of hiring real models for photoshoots.

AI Product Image Generation

Merchants only need to provide a product image, and AI will automatically match scenes and generate e-commerce model display images. Even without professional photography equipment and environments, merchants can create professional-looking product images.

AI Image Processing

Huiwa offers one-click beautification, design, outfit change, watermark removal, and high-definition image restoration functions to help merchants optimize product images and enhance visual appeal.

Multi-Scenario Application

Huiwa supports various e-commerce scenarios, such as Xiaohongshu images, Taobao/Tmall/JD.com product main images, and AliExpress cross-border e-commerce main images, meeting the needs of different platforms and markets.

Efficient Creation

Through AI technology, Huiwa significantly improves the creation efficiency of merchants and content creators, reducing manual input.

Cost Savings

The AI model training and product image generation functions lower the costs associated with photography and design for merchants.

Multi-Platform Adaptation

Supports various e-commerce platforms, meeting the needs of different merchants.