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In today’s highly competitive e-commerce environment, high-quality marketing copy is crucial for attracting consumers. However, traditional copywriting processes are often time-consuming and labor-intensive, making it difficult to meet rapidly changing market demands. To address this pain point, Alibaba has launched an intelligent copywriting tool called Xiyu, designed to help merchants efficiently generate diverse marketing copy.

Website Introduction

Xiyu is an intelligent copywriting tool under Alibaba, designed specifically for e-commerce merchants, offering one-click generation of various marketing copy, covering scenarios from product descriptions to promotional activities.

Key Features

• One-Click Copy Generation: By inputting product links or IDs, Xiyu can quickly generate multiple styles of marketing copy to meet different scenario needs.
• Diverse Templates: Built-in rich copy templates covering various e-commerce scenarios such as new product launches, discount promotions, and holiday marketing.
• Intelligent Optimization: Automatically optimizes generated copy based on user feedback to ensure content quality and appeal.
• Data-Driven: Provides copy suggestions aligned with market trends and consumer preferences based on Alibaba’s big data platform.

Related Projects

Xiyu is integrated into Alibaba Mama’s Creative Center, along with tools like intelligent image cropping and video editing, forming a complete creative production and delivery platform to help merchants optimize the entire content creation to delivery chain.

Advantages

By using Xiyu, merchants can significantly improve copywriting efficiency, reduce labor costs, and ensure the quality and diversity of the copy. Many users have reported that Xiyu helps them generate high-quality marketing copy in a short time, enhancing marketing effectiveness.

Pricing

Xiyu offers some free features to meet basic needs; advanced features may require a paid subscription, with specific pricing details available on the official website.

Summary

Alibaba launched Xiyu in 2023, located in China, dedicated to providing intelligent copywriting generation services. Through these innovative features, users can quickly generate high-quality marketing copy, enhancing e-commerce operational efficiency and effectiveness.